IMA Training Day 2026 with Diana Brandl
One Day. New Insights. Lasting Impact.
The role of the Executive Assistant is evolving faster than ever. Strategic thinking, personal branding, AI, stakeholder management and influencing without authority have become essential skills for today's professionals.
That is why IMA Netherlands is proud to present our annual flagship learning event: the IMA National Training Day 2026, featuring internationally renowned speaker, trainer and thought leader Diana Brandl.
During this highly interactive training day, Diana will guide you through a powerful journey of self-discovery, strategic thinking and professional positioning.
Meet Diana Brandl
Diana Brandl is one of the most influential voices in the global administrative profession. As a keynote speaker, trainer, consultant, author and advocate for the future of Executive Support. She has inspired thousands of assistants around the world.
Known for her energetic style, forward-thinking approach and deep expertise in leadership, AI, personal branding and career development, Diana helps assistants unlock their full potential and increase their strategic impact within their organizations.
Discover your strengths
The day begins with an exploration of positive psychology and the impact that understanding your strengths can have on both your performance and job satisfaction.
You will learn how to identify and leverage your natural talents, reflect on the skills needed for the future of the profession and gain a deeper understanding of how your unique strengths contribute to your success. Through guided exercises and peer-to-peer conversations, you will discover what energizes you, where you add the most value and how you can continue to grow with confidence.
Think more strategically
In the afternoon, you will be introduced to practical strategic frameworks used by organizations worldwide.
Using the Business Model Canvas as a hands-on tool, you will explore your own value proposition, identify opportunities to increase your impact and learn how to align your work more effectively with organizational goals. This session challenges you to think beyond tasks and responsibilities and focus on the strategic value you bring to your executive, team and organization.
Build your Personal Brand
One of the most valuable skills for modern assistants is the ability to clearly articulate who you are, what you contribute and why your role matters.
Think about introducing yourself to a new executive, explaining your role during a cross-functional project, building credibility with senior stakeholders, speaking at an industry event, contributing to strategic discussions or simply helping others understand the value you bring to your organization.
During the final session, you will learn how to develop a compelling personal brand and create a proposition that communicates your value with confidence and authenticity. You will explore how storytelling, visibility and professional positioning can elevate your career and strengthen your influence.
A compelling value proposition is not just a communication tool; it is a powerful catalyst for professional growth and increased visibility within your organization. An effective elevator pitch is also a powerful career development tool.
More than a training
Beyond the learning experience itself, this day offers valuable opportunities to connect with fellow assistants, exchange ideas, share best practices and build meaningful professional relationships.
You will leave with practical tools, fresh perspectives, greater self-awareness and renewed confidence in your role as a modern business support professional.
This is a training day designed not only to develop your skills but to help you unlock your full professional potential.
An Inspiring Venue: Hotel Mooirivier in Dalfsen
This year's Training Day will take place at Mooirivier, one of the Netherlands' most beautiful and inspiring meeting locations. Situated on the banks of the River Vecht and surrounded by nature, Mooirivier offers a unique combination of tranquility, modern comfort and exceptional hospitality. Its contemporary design and stunning natural surroundings create the perfect environment for reflection, learning, and connection.
It is the ideal setting to step away from the daily routine and focus entirely on your personal and professional growth.
Make It a complete experience
To help you start the day relaxed and refreshed, we have secured a special accommodation offer for participants at Mooirivier. Why rush through traffic on the morning of the event when you can arrive the evening before, enjoy the peaceful surroundings, and wake up ready to make the most of your training experience?
Details about the special accommodation package will be provided upon registration.
Join us
If you are ready to invest in yourself, expand your network, and gain valuable insights from one of the world's leading experts in the profession, then this is an event you do not want to miss.
REGISTRATION WILL OPEN SOON!
We look forward to welcoming you to the IMA Training Day 2026.
